The term ‘university’ has been problematic for many u3as trying to recruit members. It has been perceived as academically exclusive. Originally it was  intended to convey the concept of ‘open to all’. 

In the 11th and 12th centuries the term ‘university’ described self-governing guilds of teachers and students. It was derived from the Latin ‘universitas’ meaning ‘the whole’ or ‘totality’. 

The label developed into what we now know as ‘universities’ with entrance requirements, courses, examinations and degrees. 

It was known that the name ‘University of the Third Age’ put people off and prevented them from finding out more about the movement. 

The Trust, aware of this, engaged a consultancy firm to help embrace rebranding.  it was not possible to invent a new name. So the compromise was - we are the u3a. 

Individual u3as are strongly requested to use this brand name and the logo, dropping all references to University of the Third Age on their websites, flyers and other forms of communication. We are better when we have a common name and image that people will recognise. 

So, when asked about the u3a - What does it stand for? - don’t get trapped into a historical explanation. Tell people what we do and who we are. 

We are a voluntary organisation which promotes social, non-formal learning, well-being and friendship for anyone over the age of 18. 

Kind Regards

Val Girling chair.londonregionu3a@gmail.com